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The brand innovation firm for a healthier world.™

The brand innovation firm for a healthier world.


We help health organizations capitalize on their most important market opportunities through the power of brand innovation.

Snow Covered Trees

Leverage the unique value only you can deliver.

Franklin Street’s brand and innovation services are built around you, and what makes you special to the marketplace. We define it as your “unique value.” The unique value only you can deliver to the people who matter most to your success. It drives our Brand Strategy approach, as well as how we leverage your brand in our Marketing and Creative services.

CLIENT RESULTS


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#1

in market preference

achieved within one year.

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100+

industry awards for creativity and innovative thinking.

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$13.6

million


net revenue generated

in a single campaign.

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#1

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nationally ranked for

customer loyalty.

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38%

volume increase in

a single year.

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#1

employer of choice.

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$500

million+

in donations for our clients’

capital campaigns.

OUR MISSION

Franklin Street’s mission is to move the world to a healthier place. This mission has attracted expert talent from around the country and from a range of industries, all wanting to make a bigger difference in the health and wellness of our world. However, we know we can’t fulfill our mission alone. We need to partner with organizations like you. And it's through your success that we achieve our ultimate mission. Making your success quite literally, mission-critical to us.

Timothy Roberts

President & Senior Brand Strategist

Timothy is a brand innovation expert, international speaker, and entrepreneur. His clients have included the Cleveland Clinic, Mayo Clinic, HCA, and Mass General Hospital.


Before Franklin Street, Timothy worked with some of the country’s largest brands including Walmart, Target, Days Inn, Newsweek, Allianz, Hamilton Beach, and eBay.


Timothy is known for his innovative solutions, earning over 100 industry awards.


He holds an MFA in Communication Design from Virginia Commonwealth University and certificates in innovation studies from Stanford, Dartmouth and M.I.T.

Expanding Access

Experiencing An Epidemic

Window of Trust: You Only Get One

Saying It Like Nobody Else

It Starts With Me

Powerful Medicine, Comforting Care.

New Hospital: New Tradition

An Experience Worth Defending

Solving a Staffing Shortage

Always Looking Ahead

#BeMyHero

Overcoming Fears From COVID

Promoting Surgery During COVID

Franklin Street is the brand innovation firm for a healthier world.™ We help health organizations capitalize on their most important market opportunities through the power of brand innovation. We leverage the unique value only you can deliver to the people who matter most. It drives our Brand Strategy approach, as well as how we leverage your brand in our Marketing and Creative services.


13926 Hull Street Road #1176

Midlothian, VA 23112

Franklin Street is not accepting new clients at this time.